Glossary
IT & Web Glossary
Plain-English definitions of the IT, web and software terms our clients ask about most — from “what is IT?” to CRMs, SEO and Core Web Vitals.
IT (Information Technology)
IT (information technology) is the use of computers, networks, software and systems to create, store, process, secure...
Read definition →IT Management
IT management is the practice of overseeing an organisation’s technology resources — systems, networks, software, secu...
Read definition →IT System
An IT system is a combination of hardware, software, networks, data and people that work together to collect, store, p...
Read definition →IT Infrastructure
IT infrastructure is the foundational set of hardware, software, networks and services on which an organisation builds...
Read definition →IT Consulting
IT consulting is professional advisory and implementation help with technology: assessing your current systems, recomm...
Read definition →IT Governance
IT governance is the set of policies, processes and accountability that ensures an organisation’s technology supports...
Read definition →IT Policy
An IT policy is a documented set of rules and standards that govern how an organisation’s technology, data and systems...
Read definition →IT Solutions
IT solutions are tailored combinations of technology, software and services designed to solve a specific business prob...
Read definition →Cloud Computing
Cloud computing is the delivery of computing services — servers, storage, databases, software — over the internet, so...
Read definition →Cybersecurity
Cybersecurity is the practice of protecting systems, networks, devices and data from digital attacks, unauthorised acc...
Read definition →CRM (Customer Relationship Management)
A CRM (Customer Relationship Management system) is software that stores and manages a company’s contacts, leads, deals...
Read definition →ERP (Enterprise Resource Planning)
ERP (Enterprise Resource Planning) is software that integrates core business processes — such as finance, inventory, p...
Read definition →SaaS (Software as a Service)
SaaS (Software as a Service) is software delivered over the internet on a subscription basis, so you use it in a brows...
Read definition →API (Application Programming Interface)
An API (Application Programming Interface) is a set of rules that lets two software systems communicate and share data...
Read definition →SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher in search engines like Goog...
Read definition →Technical SEO
Technical SEO is the part of SEO focused on a website’s infrastructure — crawling, indexing, speed, mobile-friendlines...
Read definition →Core Web Vitals
Core Web Vitals are Google’s page-experience metrics measuring loading (LCP), interactivity (INP) and visual stability...
Read definition →Web Development
Web development is the work of building and maintaining websites and web applications, covering the visible front-end,...
Read definition →Responsive Design
Responsive web design is an approach that makes a website automatically adapt its layout to look and work well on any...
Read definition →CMS (Content Management System)
A CMS (Content Management System) is software that lets you create, edit and manage website content without needing to...
Read definition →Website Audit
A website audit is a structured review of a website’s performance, SEO, mobile usability and security that identifies...
Read definition →Domain Name
A domain name is your website’s human-readable address on the internet — for example, yourcompany.com — that points vi...
Read definition →Web Hosting
Web hosting is a service that stores your website’s files on a server and makes them available to visitors over the in...
Read definition →Business Email
Business email is professional email hosted on your own domain (you@yourcompany.com) rather than a free address, givin...
Read definition →Web Application
A web application is interactive software you use through a web browser — such as a CRM, dashboard, booking system or...
Read definition →Data Backup
Data backup is the practice of keeping secure copies of your important data so it can be restored if the original is l...
Read definition →Server
A server is a powerful computer that provides services, data or programs to other computers (clients) over a network o...
Read definition →Digital Transformation
Digital transformation is the process of using technology to fundamentally improve how a business operates, serves cus...
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