Glossary

What Is SEO (Search Engine Optimization)?

SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher in search engines like Google and Bing and attracts more relevant visitors.

SEO works by getting hundreds of signals right: useful content that matches what people search for, a fast and crawlable site, clear structure, internal links and structured data.

Done well, SEO brings a steady stream of visitors who are actively looking for what you offer — without paying for every click.

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