How much does a small business website cost in 2026?

A simple 5-page site typically costs $1,000 to $3,000 with a freelancer, $3,500 to $8,000 with an agency, or about $17 to $30 a month on a website builder plus your own time. Booking, online ordering, customer logins and a mobile app can each add hundreds to several thousand dollars. Enter your pages and features above for a range that fits your business.

Is Wix or Squarespace cheaper than hiring someone?

In year one, usually yes: you pay the plan (for example $17 to $39 a month on yearly billing) and do the work yourself. Over 3 to 5 years the gap narrows, because the plan renews every year at full price, add-ons such as scheduling or translation are billed monthly, and you never own the site — if you stop paying, it goes offline.

How much does website maintenance cost per year?

Freelancer care budgets are usually $600 to $1,800 a year, agency care plans $100 to $500 a month, and builder plans $200 to $500 a year or more with add-ons. With ITCM you get an admin panel to change your prices, photos, hours and texts yourself; an optional care plan is available from $100 a month if you want us to handle updates.

What does ITCM’s $150 offer include?

Your website built around your services, a mobile app your customers can install, 24/7 online booking, lead management with every enquiry in one place, your own admin panel and 3 ready designs you can switch between. We build it first; you pay $150 one-time only once it is done and you are happy. Extras such as an online store or a second language get a fixed quote before any work begins.

Why does my business type change the estimate?

Clinics, law and accounting firms and real estate sites usually need more careful content, privacy wording and lead handling, so custom builds cost a little more. The business type also decides which features the calculator recommends, for example online booking for salons and clinics or before-and-after galleries for contractors.

Are these prices exact quotes?

No. They are ranges built from published 2026 builder prices and typical US freelancer and agency rates, so you can judge the quotes you receive. Your real price depends on content, design and integrations. Domain names, hosting for custom sites, payment processing and advertising are left out of every route.

Is the calculator free?

Yes. You confirm your email once with a 6-digit code, then you can use the calculator and every other ITCM tool as often as you like for 30 days. We never send you marketing emails.

Free tool

Free Website Cost Calculator for Small Business

How much should your website really cost? Pick your type of business, how many pages you need and the features you want. The calculator compares four routes side by side — a DIY website builder like Wix or Squarespace, a freelancer, a web design agency and ITCM — with the build price, the yearly running cost and the total over 1, 3 or 5 years, plus the features a business like yours usually needs.

Step 1: verify your email

We send a 6-digit code. Verify once and use every free tool for 30 days. We send no other emails.

How the calculator works

You answer four questions: business type, number of pages, features and how many years to compare. The calculator then adds up a realistic low and high estimate for each route from 2026 market prices:

DIY website builder: the monthly plan you would need for your features (for example Wix Light $17, Core $29 or Squarespace Basic $19 and Core $29 per month on yearly billing), add-ons such as a scheduling app or a translation app, and an estimate of the hours you will spend building it yourself.
Freelancer: a one-time build price based on page count, plus each feature you pick, and a yearly care budget for updates, backups and plugin licences.
Agency: the same scope at agency rates (typically 2.5 to 3 times freelancer prices) and an agency care plan.
ITCM: your website and mobile app built for free first; you see it finished and pay $150 one-time only if you are happy. Online booking, lead management, your own admin panel and the installable app are part of that offer; anything beyond it gets a fixed quote before any work begins.

Why website prices vary so much

Two quotes for “a website” can differ by $20,000 because they are not quoting the same thing. The big cost drivers are the number of unique page layouts, features that need a database (booking, online ordering, customer logins, lead tracking), who writes the text and supplies the photos, and the ongoing plan you are tied into after launch. Industry surveys put a small business site at roughly $500 to $10,000 with a freelancer and $3,000 to $30,000 or more with an agency, and website builders at about $17 to $50 a month before add-ons.

The cost that surprises owners most is not the build, it is the running cost. Builder plans renew at full price after the first-year discount, booking and translation add-ons are billed monthly, and agency care plans of $100 to $500 a month quickly overtake the original build price. That is why the calculator shows a multi-year total, not just the launch price. For a deeper breakdown read our guide how much does a website cost.

What the estimate leaves out

To keep the comparison fair, a few costs are left out of every route because they depend on choices that have nothing to do with who builds the site:

Your domain name (usually $10 to $20 a year; builders often include the first year).
Hosting for custom-built sites (builders include hosting in the plan price) and business email mailboxes.
Card processing fees on online payments (about 2.5% to 2.9% plus 30 cents per payment on most platforms) and paid advertising.
Professional photography, logo design and copywriting if you need them.

How to use the result

Use the ranges as a sanity check when quotes come in. A freelancer quote far below the low end often means a template with your logo on it and no booking or lead system behind it; a quote far above the high end should come with a clear list of what is extra. Ask every provider who owns the domain, the content and the code, what the monthly fees are after year one, and whether you can edit prices and photos yourself.

If you already have a site, run the free website health check first: sometimes a few fixes are cheaper than a rebuild.

Frequently asked questions

How much does a small business website cost in 2026?: A simple 5-page site typically costs $1,000 to $3,000 with a freelancer, $3,500 to $8,000 with an agency, or about $17 to $30 a month on a website builder plus your own time. Booking, online ordering, customer logins and a mobile app can each add hundreds to several thousand dollars. Enter your pages and features above for a range that fits your business.
Is Wix or Squarespace cheaper than hiring someone?: In year one, usually yes: you pay the plan (for example $17 to $39 a month on yearly billing) and do the work yourself. Over 3 to 5 years the gap narrows, because the plan renews every year at full price, add-ons such as scheduling or translation are billed monthly, and you never own the site — if you stop paying, it goes offline.
How much does website maintenance cost per year?: Freelancer care budgets are usually $600 to $1,800 a year, agency care plans $100 to $500 a month, and builder plans $200 to $500 a year or more with add-ons. With ITCM you get an admin panel to change your prices, photos, hours and texts yourself; an optional care plan is available from $100 a month if you want us to handle updates.
What does ITCM’s $150 offer include?: Your website built around your services, a mobile app your customers can install, 24/7 online booking, lead management with every enquiry in one place, your own admin panel and 3 ready designs you can switch between. We build it first; you pay $150 one-time only once it is done and you are happy. Extras such as an online store or a second language get a fixed quote before any work begins.
Why does my business type change the estimate?: Clinics, law and accounting firms and real estate sites usually need more careful content, privacy wording and lead handling, so custom builds cost a little more. The business type also decides which features the calculator recommends, for example online booking for salons and clinics or before-and-after galleries for contractors.
Are these prices exact quotes?: No. They are ranges built from published 2026 builder prices and typical US freelancer and agency rates, so you can judge the quotes you receive. Your real price depends on content, design and integrations. Domain names, hosting for custom sites, payment processing and advertising are left out of every route.
Is the calculator free?: Yes. You confirm your email once with a 6-digit code, then you can use the calculator and every other ITCM tool as often as you like for 30 days. We never send you marketing emails.

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