What should a personal trainer website include?

Your services and packages, prices or starting prices, a bio with certifications, real client stories with consent, and an easy way to book a free consult or first session.

Is the FTC click-to-cancel rule in effect in 2026?

No. The 2024 rule was vacated in July 2025, and the FTC restarted rulemaking in March 2026 with no new rule in force as of late 2026. ROSCA and state auto-renewal laws still require clear terms and easy cancellation.

Should gyms show membership prices online?

Yes, at least starting prices and what each plan includes. Hiding prices often sends shoppers to a gym that shows them.

Can I post client before-and-after photos?

Only with written consent that covers where and how long the photos are used. Show what results are typical and do not edit the photos.

Does a "results not typical" disclaimer protect me?

Usually not. The FTC says such disclaimers are likely ineffective; you should clearly show what results people can generally expect.

Which booking software do gyms use?

Common choices include Mindbody, Glofox, PushPress, Wodify and Zen Planner. A website can display and link to these rather than replace them.

Do personal trainers need to follow HIPAA?

Most trainers are not HIPAA covered entities, but health questionnaires are sensitive. Collect them securely and keep ad tracking off those forms.

Websites by Industry

Website for Personal Trainers and Gyms: Class Schedules, Free Trials, Memberships and Honest Results

By ITCM Team · Updated November 2026

People shopping for a gym or trainer compare three things fast: when are the classes, what does it cost, and can I try it first. Your website should answer all three and let them book a free session on the spot. It also has to stay on the right side of the rules on memberships, auto-renewals and results claims, which matter more in fitness than in most industries.

Key takeaways

Show the live class schedule and a one-tap free trial or intro session booking.
Publish membership options, what is included and how to cancel, in plain words.
The FTC click-to-cancel rule was vacated in July 2025, but ROSCA and state auto-renewal laws still apply.
Use transformation photos only with written consent, and show what results are typical.
Disclose any perk given for a testimonial, and never buy or fake reviews.
If you coach online, sell programs with clear terms and a simple way to stop recurring billing.

What do people look for on a gym or personal trainer website?

Visitors usually arrive from a search like "gym near me", "personal trainer near me" or "HIIT classes" plus a neighborhood. Most are nervous beginners or people switching gyms. They want to see the space, the coaches and the schedule, and they want to know if they will fit in.

Price is the question many gym sites dodge, and that dodge sends people to a competitor. Even if you prefer to talk in person, show starting prices or ranges and what each option includes.

Class schedule with times, levels and coach names
Membership prices or starting points
Free trial, intro class or consultation booking
Photos of the real space and equipment
Coach bios with certifications
Reviews and real member stories
Location, parking and opening hours

What pages does a fitness website need?

A solo trainer may need five pages; a gym with classes needs a few more. Keep each page focused on one decision.

Page	What goes on it	Main action
Home	Who it is for, schedule preview, trial offer	Book free trial
Schedule	Classes by day, level, coach	Reserve a spot
Memberships	Plans, inclusions, cancel terms	Join or ask
Personal training	Packages, how sessions work	Book consult
Coaches	Bios, certifications, specialties	Pick a coach
Results	Consented stories and photos	Start trial
Contact	Map, parking, hours, phone	Call or visit

How should class booking and free trials work?

Most gyms already run on gym software such as Mindbody, Glofox, PushPress, Wodify or Zen Planner for check-ins, class caps and billing. Your website should show that schedule clearly and send people to book in as few taps as possible, rather than rebuilding billing from scratch.

For new visitors, the best first step is a free trial class, a first week pass or a free intro session with a trainer. Keep the form short: name, phone or email, goal, preferred time and any injuries the coach should know about. Then send a confirmation and a reminder, and tell them what to bring and where to park.

Treat each trial as a lead with a follow-up status. Many gyms lose trial guests simply because nobody called after the first class. See our guide to an online booking system for small business for how booking and reminders fit together.

What should a membership and cancellation page say?

Fitness memberships are one of the most complained-about subscription types, so clear terms are a trust signal. List each plan, the price, what is included, any sign-up or annual fee, the minimum term, how it renews and exactly how to cancel or freeze.

On the federal side, the FTC's 2024 click-to-cancel rule was vacated by the Eighth Circuit in July 2025, before it took effect. The FTC restarted the process with an advance notice in March 2026, but as of late 2026 no replacement rule is in force. That does not mean anything goes: ROSCA still requires clear terms before billing, express consent and a simple way to stop recurring charges for online sign-ups, and the FTC keeps enforcing it.

States add their own rules. California's updated automatic renewal law, in effect since July 1, 2025, requires express consent, annual reminders and the option to cancel the same way the customer signed up, including online. New York, Colorado, Minnesota and others have strengthened auto-renewal rules, and many states have health club contract laws. This is not legal advice; have your contract reviewed for your state.

Item	Show on site	Tip
Price and fees	Monthly, sign-up, annual fee	No surprise charges
Term and renewal	Minimum term, auto-renew	Near the join button
How to cancel	Online, email or in person	Same way they joined
Freeze policy	Reasons and limits	Reduces cancellations
Trial terms	What happens after trial	Ask before billing

Can you post transformation photos and results claims?

Before-and-after photos sell fitness, but they carry real rules. Get a written release from every client that says where the photos appear and for how long, and let them withdraw consent later. Do not edit bodies, change lighting to fake a result, or post someone who asked to stay private.

The FTC's updated Endorsement Guides (2023) say a "results not typical" line is likely not enough. If a testimonial shows unusual results, you need to clearly show what people can generally expect. Avoid promises like "lose 30 pounds in 30 days" unless you can back them up, and do not make health or medical claims you cannot support.

If a client got free sessions or a discount for a testimonial, say so near the testimonial. Our guide to a before and after gallery covers layout and consent, and testimonials that build trust covers wording.

Which features should a gym or trainer website have first?

An installable web app lets members open the schedule from their home screen. On iPhone, web push notifications need iOS 16.4 or later and the app added to the home screen.

Feature	Priority	Note
Class schedule	Must	Synced with your gym software
Free trial booking	Must	Short form, fast reply
Membership and cancel terms	Must	Plain words
Lead follow-up tracking	High	Trial to member
Coach profiles	High	Certifications and specialties
Installable app	Optional	Schedule on home screen
Online coaching store	Optional	If you coach remotely

How do you sell online coaching from your website?

Many trainers now sell remote programs or hybrid coaching. Tools such as Trainerize or TrueCoach handle workouts and check-ins; your website should explain the program, who it suits, what support is included and the price.

Online coaching is usually a subscription, so the same auto-renewal rules apply: show the renewal price and timing before payment, get clear consent and make cancelling easy. Collect health questionnaires such as a PAR-Q through a secure form, keep tracking pixels off those pages, and limit who can see them. Most trainers are not HIPAA covered entities, but clients still expect this data to be private.

How do gyms and personal trainers rank in local search?

Google Business Profile drives most "near me" traffic. Choose the most specific primary category, such as Gym, Personal trainer, Fitness center or Yoga studio, and add class types as services. Post your hours, holiday hours and real photos of the floor.

Ask members for reviews after a milestone, using a link or a QR code at the front desk; our Google review link and QR code tool makes one. Ask everyone, not only happy members. Google forbids review gating and incentives, and the FTC fake-reviews rule bans fake or bought reviews. Add LocalBusiness schema with your address and hours. Gym review stars on your own site will not show in Google results, but the reviews still help visitors decide.

What photos and content make a fitness website convert?

Use real photos of your space, classes and coaches, not stock photos of models. Beginners want to see normal people training. Short coach videos introducing themselves help nervous first-timers.

Write a page for each main program, such as strength, boxing, small group training or prenatal fitness, with who it is for and what a first session looks like. If you work with rehab clients, explain how you coordinate with clinicians and link to related providers; we also have guides for physical therapy clinic websites.

What mistakes should gyms and trainers avoid?

Hiding all prices behind "call us"
Cancellation terms buried in a PDF contract
Schedule screenshots that go out of date
Transformation photos without written consent
Big results promises with no typical-results context
Trial sign-ups that never get a follow-up call
Slow pages full of autoplay video

Gym software page, template or custom site: which is right?

If you are a new solo trainer, the booking page from your scheduling app plus a simple template site may be all you need for now, and that is a fine choice. A custom site pays off when you want your own brand, pages that rank for each program, trial leads tracked to membership, and a schedule that is easy to read on a phone.

At ITCM we build first, and you judge real pages, not a mockup. We connect your existing gym software instead of replacing it, and set up an admin panel and lead tracking so trial guests do not slip through. We have also replaced plenty of lead spreadsheets with simple custom CRMs for small businesses.

Get your gym or personal trainer website built free, pay only if you like it

ITCM builds your gym or personal training website and an installable app for free. You see it finished, and you pay $150 one time only if you are happy. The $150 covers the website, the installable app, 24/7 online booking, lead management, an admin panel and 3 design options. Anything extra gets a fixed quote before any work begins, and an optional care plan starts from $100/month.

See how the free build works and request yours.

Frequently asked questions

What should a personal trainer website include?: Your services and packages, prices or starting prices, a bio with certifications, real client stories with consent, and an easy way to book a free consult or first session.
Is the FTC click-to-cancel rule in effect in 2026?: No. The 2024 rule was vacated in July 2025, and the FTC restarted rulemaking in March 2026 with no new rule in force as of late 2026. ROSCA and state auto-renewal laws still require clear terms and easy cancellation.
Should gyms show membership prices online?: Yes, at least starting prices and what each plan includes. Hiding prices often sends shoppers to a gym that shows them.
Can I post client before-and-after photos?: Only with written consent that covers where and how long the photos are used. Show what results are typical and do not edit the photos.
Does a "results not typical" disclaimer protect me?: Usually not. The FTC says such disclaimers are likely ineffective; you should clearly show what results people can generally expect.
Which booking software do gyms use?: Common choices include Mindbody, Glofox, PushPress, Wodify and Zen Planner. A website can display and link to these rather than replace them.
Do personal trainers need to follow HIPAA?: Most trainers are not HIPAA covered entities, but health questionnaires are sensitive. Collect them securely and keep ad tracking off those forms.

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We build your website and mobile app first, and you see it finished. If you’re happy, you pay $150 one-time. If you’re not, you pay nothing.

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