Case study · B2B professional services
Rebuilding a Slow B2B Website for Speed & Search
A B2B services company had a dated website that loaded slowly, failed Core Web Vitals, and was invisible on Google for the terms their buyers searched. We rebuilt it on a fast, custom, mobile-first foundation and put SEO in from the ground up.
The challenge
- Pages took 6+ seconds to load and failed Core Web Vitals on mobile
- The site ranked on page 4+ for its main commercial keywords
- Outdated, template design that didn’t build trust
- No clear path for visitors to enquire
What we did
- Rebuilt the site with clean, server-rendered code and a mobile-first design
- Optimised images, caching and scripts to pass Core Web Vitals
- Restructured content around the keywords buyers actually search
- Added clear calls to action and an enquiry flow
- Implemented structured data, clean URLs and an XML sitemap
The results
- Largest Contentful Paint improved from ~6s to under 2s
- Core Web Vitals moved from failing to passing on mobile
- Several commercial keywords moved from page 4+ toward page 1 over the following months
- A clear, measurable increase in enquiries from organic search
Services used
Client details are anonymized to protect privacy. Figures are realistic and representative of the type of results we deliver.
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